About us

The Primo team has over 35 years experience in IT sales, reseller and partner channels and marketing.  Our multilingual award-winning team take the time to understand your needs and those of your customers to maximise sales. We are always available to talk to so please feel free to call us on +441943 666768 or email sales@primocomponents.com to discuss how we can partner with you.

Meet our Team

Adam Hurst (Owner & Director)

Spending over 20 years in IT and components, Adam has a wealth of knowledge, understanding and experience of working in partner/reseller channel sales. Adam’s key role is  to ensure you get the right product offering for your business and to work with you to maximise the opportunity presented. Adam is fluent in French, Dutch & German.

“What is exciting is we can offer globally-recognised market-leading products to our customers with the flexibility of a smaller business. This allows us to really understand our customer’s needs.”

Claire Hurst

With over a decade of sales and marketing experience Claire’s expertise lies in bringing products to B2B and B2C customers. Helping you and your team to maximise the visibility of each product and drive sales to your customers.

Our experience of brand launches combined with our unique approach allows us to work effectively to drive sales to our accounts and customers.”

Katharine Collinge

With a background in Project Management and Business Improvement, Katharine is always focussed on the best outcome for the customer. 

“The way you treat your customer speaks volumes about the ethos of your business. We take the time to put ourselves in our customers’ shoes to make sure we’re delivering exactly what they need.”

Give us a call

T: +44 1943 666 768

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Registered UK Headquarters

5a Railway Road, Ilkley, LS29 8HQ

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